With demand for rental homes in Shrewsbury remaining high, many landlords are looking for their next investment opportunity. But choosing the right buy-to-let property comes down to more than the budget – what does the ‘right property’ really mean anyway?
At Cooper Green Pooks, we help Shrewsbury landlords make informed decisions every day, to ensure they’re getting the most from their investment. Here are some of the key things we consider when supporting clients to make a profitable investment.
A successful buy-to-let is a mix of location, tenant demand, affordability and reliability. It’s not just about what looks good on paper, but what works long term.
When assessing a potential buy-to-let property in Shrewsbury, it’s important to look beyond just the purchase price. A successful rental investment depends on understanding the full financial picture – including rental yield, stamp duty, maintenance, mortgage, insurance and agency fees.
Key things to consider:
Gross Yield – The annual rental income is expressed as a percentage of the property’s purchase price.
Net Yield – This considers expenses like maintenance, mortgage payments, insurance, and management fees and shows income after costs.
Financial Preparation – Could your budget withstand unexpected costs such as vacant periods or rising interest rates?
Capital Growth Potential – Is the property likely to increase in value over time?
We’re here to help you assess the potential returns and identify properties with strong long-term potential. Our experienced lettings team offers free rental appraisals on any property you’re considering.
A successful rental property isn’t just about bricks and mortar – it’s about who will live there – who is your target tenant? Are you aiming to attract families, retirees, young professionals? The type of tenant you want will influence the location, layout, and features you should prioritise.
Understanding your target market is key to choosing a property that stays in demand and delivers reliable returns.
We have an active database of prospective tenants and in-depth insight into what renters are looking for in and around Shrewsbury. We’ll help you match the right property to the right people.
Shrewsbury offers a mix of charming period properties and contemporary homes, but location always remains key. Look for areas with good transport links, amenities, and low vacancy rates. Future regeneration plans or infrastructure improvements can also boost long-term value.
Features like off-road parking, a garden, proximity to schools or the train station can make a property far more appealing to quality tenants.
Need local knowledge? We manage homes across Shrewsbury and surrounding villages, and we know where rental demand is strongest. Get in touch with our team for honest advice and up-to-date market insight into Shrewsbury’s property market.
That charming character cottage may win hearts, but it could also bring higher maintenance costs and practical challenges. While period features are attractive, most tenants prioritise modern comforts – think energy efficiency, reliable heating, convenience, and parking over exposed beams and original fireplaces.
When deciding on a buy-to-let, opt for properties that are solidly built, easy to maintain, and have wide-ranging appeal. These are the homes that attract reliable tenants and offer fewer headaches down the line.
Whether you’re expanding your portfolio or making your first investment, the most successful landlords work with agents who truly understand the local market.
At Cooper Green Pooks, we offer honest, practical advice based on 140 years of experience in Shrewsbury and the surrounding area. From identifying promising investment opportunities to managing tenancies, we’re here to support you every step of the way.
Get in touch with our Residential Lettings team today, we’re here to help you invest with confidence.
E: Lettings@cgpooks.co.uk
M: 01743 276 666
W: www.cgpooks.co.uk
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